Why advertise on Facebook and Instagram?
Social ads let you reach your ideal customers before they even start searching. With detailed targeting and eye-catching creative, you can build awareness, generate leads and drive sales at a low cost per result.
Types of Facebook advertising
- Image ads — simple, effective and quick to test.
- Video ads — the highest-engagement format on Facebook and Instagram.
- Carousel ads — showcase multiple products or services in one ad.
- Collection ads — an instant shopping experience for e-commerce.
- Lead ads — capture enquiries without people leaving the app.
- Messenger ads — start conversations directly with potential customers.
Who should use Facebook ads?
Almost every local business — trades, home services, health and beauty, hospitality, retail and e-commerce. If your customers are on social media (they are), we can reach them.
Facebook advertising for Perth businesses
Facebook and Instagram let you reach people in specific Perth suburbs before they've started searching for your service. That works well for home services, trades, health and beauty, hospitality, events and e-commerce, and for any offer people buy on impulse or need to be reminded about.
Our Facebook ads process
- Offer & audience: we work out a compelling offer and who it's for
- Tracking: Meta Pixel and Conversions API set up so results are measured accurately
- Creative: images, short videos and copy designed to stop the scroll
- Testing: several ads and audiences tested to find what works
- Scaling: budget moved to the best performers, with retargeting for warm audiences
- Lead follow-up: leads sent straight to your inbox or CRM so you can call them quickly
Social media marketing in Perth
Paid ads work best alongside an active social presence. We can manage your Facebook, Instagram and LinkedIn posting so people who see your ads find an up-to-date, trustworthy page. For newer platforms, read how TikTok can grow your business.
