What is Google Business Profile?
Google Business Profile (formerly Google My Business) is the free listing that appears on Google Maps and in the local 'map pack' at the top of search results. It shows your phone number, hours, reviews, photos and location — and for local businesses, it's often the single biggest source of calls.
How we optimise your profile
- Choose the right primary and secondary categories
- Write a keyword-rich business description
- Add all services and products
- Upload high-quality photos and regular posts
- Set up a review request process
- Build consistent local citations
Combined with local SEO on your website, an optimised profile can dramatically increase calls from your area.
How Google ranks local businesses
Google ranks Google Maps and local results on three things: relevance (how well your profile matches the search), distance (how close you are to the searcher) and prominence (how well known and well reviewed you are). You can't change your distance, but optimisation improves relevance and prominence a lot.
Common Google Business Profile mistakes
- Wrong or too few business categories
- Services not listed, so Google can't match you to specific searches
- Few photos, or nothing posted for months
- Inconsistent name, address and phone details across directories
- Not replying to reviews, or no system for asking for them
- Service-area businesses showing a home address by mistake
Profile + website = stronger local rankings
Your Google Business Profile and your website support each other. Linking your profile to relevant service pages, adding LocalBusiness schema and building location content all strengthen your local rankings. Our Perth SEO service brings it all together.
