What is Google Ads?
Google Ads is Google's pay-per-click advertising platform. You bid on the keywords your customers search for, and your ads appear above the organic results. You only pay when someone clicks — which makes it one of the fastest, most measurable ways to generate leads.
Why use an agency?
It's easy to spend money on Google Ads; it's harder to make money. Poor keyword choices, missing negative keywords and no conversion tracking burn budget fast. We set up campaigns properly, track what matters, and keep optimising so your cost per lead keeps falling.
Our Google Ads process
- Account audit or new account setup
- Keyword and competitor research
- Campaign structure, ad copy and extensions
- Conversion tracking (forms, calls, purchases)
- Weekly optimisation and monthly reports
Google Ads for local Perth businesses
For trades, home services, health and professional services, Google Search ads are one of the fastest ways to get the phone ringing. We target people searching for your services in the Perth suburbs you cover. Your ads show at the times you can take calls, and they link to a page that matches what the person searched for.
Where most Google Ads budgets go wrong
- Broad keywords with no negatives: you pay for irrelevant searches like "jobs", "DIY" and "free"
- No conversion tracking: no one knows which clicks turn into enquiries
- Sending all traffic to the homepage instead of a relevant landing page
- Wrong location settings: ads showing to people outside your service area
- Set and forget: campaigns that are never reviewed or improved
Our free account audit shows exactly where your budget is leaking.
Landing pages that convert ad clicks
The page people land on matters as much as the ad. As a web design agency, we can build fast, focused landing pages for your campaigns. A better landing page means more enquiries from the same budget and often a lower cost per click.
